Istilah-Istilah Internet Marketing

1.Pay-Per-Click (PPC): An advertising payment model where the advertiser pays only when the advertisement is actually clicked. Also, an affiliate program where an affiliate receives a commission for each click (visitor) they refer to a merchant’s web site.

2.Pay-Per-Lead (PPL): An affiliate program in which an affiliate receives a commission for each sales lead that they generate for a merchant web site. Examples include completed surveys, contest or sweepstakes entries, downloaded software demos, or free trials.

3.Pay-Per-Sale (PPS): Programs in which the affiliate receives a commission for each sale of a product or servicethat they refer to a merchant’s web site.

4.Contextual Link: Placement of affiliate links within related text.

5.Click Fraud: Click fraud, also called pay-per-click fraud, is the practice of artificially generating traffic to advertisers’ sites either manually or through the use of automated clicking programs (called hitbots). The advertiser pays for this traffic, which has no potential for generating revenue, however, the scammer receives a percentage of the pay-per-click fees paid by the advertiser.